Privacy Policy

When you enquire or become a client:

• Contact details — name, business name, ABN, email, phone number, business address.
• Project and service information — briefs, requirements, and the content you give us to deliver your project.
• Billing information — plan, invoices and payment records. We do not store full card numbers; payments are handled by our payment providers.

When you visit our website:

• Standard analytics data such as pages visited, approximate location, device and browser type. Where analytics cookies are used, you can disable them through your browser.

We collect personal information directly from you wherever practicable.

We collect, hold and use personal information to:

• provide and administer our services — development, integrations, advisory, and digital staff;
• communicate with you about projects, support and invoices;
• comply with our legal obligations; and
• with your consent, send occasional service updates (you can opt out at any time).

We do not sell personal information, and we do not use it for purposes unrelated to the services you engaged us for. Consistent with our no-lock-in approach: your data belongs to you, and you can take it with you.

When we build, maintain or integrate systems for you — websites, databases, business tools, third-party integrations — we may incidentally access personal information held in those systems (for example, your customer records). In those cases:

• we access it only as needed to perform the work you engaged us for;
• we act on your instructions, and you remain responsible for your own privacy obligations to your customers; and
• we do not copy, retain or use that information beyond what the work requires.

Some clients engage us to answer their business phone calls using an AI voice assistant. If you call a business that uses this service:

• The call is answered by an AI assistant, not a human. Every call begins with a disclosure identifying the assistant as an AI and stating that the call may be recorded. If you do not wish to continue, you may end the call.
• Calls may be recorded, transcribed and analysed to take your booking or enquiry, pass the details to the business you called, troubleshoot problems, and improve that business's own assistant.
• Information collected typically includes your voice, your name and contact number if you provide them, and your booking or enquiry details.
• The business you called remains responsible for its customer relationships and its own privacy obligations. We process call information on that business's behalf, and we do not use it to build profiles, for advertising, or for any unrelated purpose.

Most of our work is done in Australia, but some service providers we use process data overseas:

• Hosting and infrastructure providers may store data in overseas regions, depending on the configuration chosen for your project.
• For Digital Staff services, call content, transcripts and related personal information are processed by our AI technology providers, including xAI, located in the United States.

We take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with the Australian Privacy Principles.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure — including access controls on our accounts and platforms and limiting access to those who need it to deliver the services.

If a data breach occurs that is likely to result in serious harm, we will notify affected parties and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme.

We keep personal information only as long as needed for the purposes above, or as required by law (for example, tax and accounting records).

For Digital Staff clients: when you stop using the service, we delete or anonymise your call recordings and related personal information within 30 days, except where the law requires retention or where records are reasonably necessary for resolving an existing dispute. You may request an export of the content you supplied before it is deleted.

You may request access to, or correction of, the personal information we hold about you using the contact details below. If your request relates to a business whose systems we built or whose calls we answer, we may refer it to that business, as they control those records.

If you have a privacy concern, contact us first and we will respond within a reasonable time (usually 30 days). If you are not satisfied with our response, you may complain to the OAIC at www.oaic.gov.au.